Senior Product, Marketing, GTM & CX Executive.
25+ years of senior leadership across product, marketing, go-to-market, and customer experience at global technology companies. Consistent track record of double-digit growth, market share gains, and measurable commercial outcomes.
Senior leadership roles across global technology and industrial companies.
Peter Pizzi, MBA, MS, BS, PMP
I'm a senior product, marketing, GTM, and customer experience executive. I build clarity and momentum across commercial and technical teams, and I have a consistent record of converting that into revenue growth, market share gains, and measurable commercial outcomes.
My career spans enterprise software, digital platforms, and technology-enabled B2B ecosystems, with deep experience in industrial technology, power, semiconductors, automotive, and medical devices.
I focus on turning customer insight and market signals into stronger portfolios, better experiences, and sharper go-to-market execution: the kind that accelerates pipeline, improves retention, and drives profitable growth. At Microsoft, Philips, and Analog Devices, that meant building enterprise-wide CX and commercial functions from the ground up.
I've led global organizations across product management, product marketing, customer experience, and customer operations, applying a structured, Danaher Business System (DBS)-grounded approach to continuous improvement that turns insight into action and action into revenue impact.
Increasingly, my focus is on applying AI and data-driven intelligence to product strategy, GTM execution, and customer experience: building organizations that learn from signals in real time and act faster because of it.
Connect on LinkedInCore areas of expertise.
Deep functional expertise across the disciplines that drive product success, market leadership, and customer growth - increasingly applied through an AI and data-driven lens.
Product Strategy
Portfolio strategy, roadmap development, and cross-functional alignment to drive product-market fit and commercial outcomes.
- Portfolio and roadmap strategy
- Market segmentation and opportunity sizing
- Customer insight synthesis
- Product positioning and value definition
- Product-engineering-marketing alignment
Marketing & Narrative Design
Turning complex technology into clear, compelling narratives that drive understanding, adoption, and competitive differentiation.
- Messaging frameworks and value propositions
- Campaign and content architecture
- Sales enablement and field narratives
- Executive narrative development
- Competitive and market positioning
Go-to-Market Strategy
Building aligned GTM motions that accelerate revenue, partner engagement, and customer outcomes.
- Launch strategy and planning
- Partner and ecosystem strategy
- Field readiness and enablement
- Demand generation alignment
Customer Experience & Enterprise VoC
Designing enterprise CX and VoC systems that unify teams around a single source of customer truth and drive continuous improvement.
- Unified Net Promoter Score (NPS) and Voice of Customer programs
- Cross-functional CX governance
- Centralized analytics and lifecycle insight
- Listen, prioritize, act, measure loops
- AI-assisted qualitative analysis and predictive signal detection
AI & Digital Transformation
Applying AI and digital intelligence to accelerate product strategy, GTM execution, customer experience, and operational performance.
- AI-enabled VoC and customer insight programs
- Predictive analytics and signal detection
- Digital platform strategy and ecommerce enablement
- AI market positioning and portfolio strategy
- Automation of manual CX and operations workflows
Work that speaks for itself.
A selection of actual work product spanning customer experience strategy, demand generation, and go-to-market execution - showing how strategy translates into programs, insights, and results.
A Fortune 500 technology company. Annual VoC study spanning more than 5,000 responses and 15,000+ open-ended comments across global markets. Covers NPS performance, customer personas, touchpoint analysis, pain point prioritization, and proposed enterprise action workstreams.
Microsoft Corporation. A peer-driven demand generation program that seeded product advocacy among influential IT professionals, generating 2M+ organic impressions and $300K in sales pipeline with zero paid media spend.
Microsoft Corporation. The design, execution, and results of the Accelerate Your Business Virtual Technology Conference - a new event format that replaced costly live events, reaching 5,000+ online attendees nationally with 15 partners at a fraction of the cost.
A Fortune 500 technology company (anonymized). Strategic assessment and complete redesign of a 180+ partner global ecosystem program generating $100M+ in annual partner-led revenue - from manual Excel tracking to a digital, tiered, competency-based partner program.
Thinking on product, marketing, and CX.
Perspectives from 25+ years of senior leadership across technology and industrial markets.
