Senior Product, Marketing, GTM & CX Executive.
25+ years of senior leadership across product, marketing, go-to-market, and customer experience at global technology companies. Consistent track record of double-digit growth, market share gains, and measurable commercial outcomes.
Senior leadership roles across global technology and industrial companies.
Peter Pizzi, MBA, MS, BS, PMP
I'm a senior product, marketing, GTM, and customer experience executive. I build clarity and momentum across commercial and technical teams, and I have a consistent record of converting that into revenue growth, market share gains, and measurable commercial outcomes.
My career spans enterprise software, digital platforms, and technology-enabled B2B ecosystems, with deep experience in industrial technology, power, semiconductors, automotive, and medical devices.
I focus on turning customer insight and market signals into stronger portfolios, better experiences, and sharper go-to-market execution: the kind that accelerates pipeline, improves retention, and drives profitable growth. At Microsoft, Philips, and Analog Devices, that meant building enterprise-wide CX and commercial functions from the ground up.
I've led global organizations across product management, product marketing, customer experience, and customer operations, applying a structured, Danaher Business System (DBS)-grounded approach to continuous improvement that turns insight into action and action into revenue impact.
Increasingly, my focus is on applying AI and data-driven intelligence to product strategy, GTM execution, and customer experience: building organizations that learn from signals in real time and act faster because of it.
Connect on LinkedInCore areas of expertise.
Deep functional expertise across the disciplines that drive product success, market leadership, and customer growth - increasingly applied through an AI and data-driven lens.
Product Strategy
Portfolio strategy, roadmap development, and cross-functional alignment to drive product-market fit and commercial outcomes.
- Portfolio and roadmap strategy
- Market segmentation and opportunity sizing
- Customer insight synthesis
- Product positioning and value definition
- Product-engineering-marketing alignment
Marketing & Narrative Design
Turning complex technology into clear, compelling narratives that drive understanding, adoption, and competitive differentiation.
- Messaging frameworks and value propositions
- Campaign and content architecture
- Sales enablement and field narratives
- Executive narrative development
- Competitive and market positioning
Go-to-Market Strategy
Building aligned GTM motions that accelerate revenue, partner engagement, and customer outcomes.
- Launch strategy and planning
- Partner and ecosystem strategy
- Field readiness and enablement
- Demand generation alignment
Customer Experience & Enterprise VoC
Designing enterprise CX and VoC systems that unify teams around a single source of customer truth and drive continuous improvement.
- Unified Net Promoter Score (NPS) and Voice of Customer programs
- Cross-functional CX governance
- Centralized analytics and lifecycle insight
- Listen, prioritize, act, measure loops
- AI-assisted qualitative analysis and predictive signal detection
AI & Digital Transformation
Applying AI and digital intelligence to accelerate product strategy, GTM execution, customer experience, and operational performance.
- AI-enabled VoC and customer insight programs
- Predictive analytics and signal detection
- Digital platform strategy and ecommerce enablement
- AI market positioning and portfolio strategy
- Automation of manual CX and operations workflows
Select advisory and fractional engagements.
I take on a small number of advisory and fractional engagements with technology and industrial companies. The work centers on problems I have solved as an operator: building CX and VoC systems from scratch, rationalizing product portfolios, and fixing fragmented commercial operations. Engagements are fixed scope with defined deliverables and clear end dates.
A comprehensive organizational assessment using customer journey mapping to pinpoint retention risk, friction points in the commercial engine, and revenue leakage. Deliverables include a prioritized roadmap organized into executable workstreams and tied to an enterprise business case: exactly what to optimize, in what sequence, and where the financial upside is concentrated.
The Playbook: Built on the exact strategic framework that unlocked $100M+ in efficiencies and drove board-level growth metrics at Analog Devices.
Design and deployment of a modern customer listening architecture, data governance framework, and closed-loop operating model. This transforms customer insights into a leading indicator for financial performance, shifting organizations from reactive troubleshooting to proactive retention, margin protection, and account expansion.
The Playbook: Co-created the measurement framework in partnership with Bain & Company and served as North America transformation lead at Philips, then scaled the model at Analog Devices.
High-impact interim leadership across Product Management, Go-to-Market (GTM) Strategy, or Customer Experience. Designed for mid-to-large cap organizations undergoing transformation, corporate carve-outs, or leadership transitions within a portfolio company, requiring a proven playbook to steady the ship, protect margins, and accelerate growth.
The Playbook: Grounded in global portfolio rationalization at Murata, operating-model transformation at Analog Devices, and direct P&L leadership at a Danaher Operating Company utilizing the Danaher Business System (DBS) to drive continuous improvement and organic growth.
Each engagement begins with a short scoping call. If the fit isn't right, I'll tell you.
Work that speaks for itself.
A selection of actual work product spanning customer experience strategy, demand generation, and go-to-market execution - showing how strategy translates into programs, insights, and results. These samples are representative of the deliverables an advisory engagement produces.
A Fortune 500 technology company. Annual VoC study spanning more than 5,000 responses and 15,000+ open-ended comments across global markets. Covers NPS performance, customer personas, touchpoint analysis, pain point prioritization, and proposed enterprise action workstreams.
Representative advisory deliverableMicrosoft Corporation. A peer-driven demand generation program that seeded product advocacy among influential IT professionals, generating 2M+ organic impressions and $300K in sales pipeline with zero paid media spend.
Microsoft Corporation. The design, execution, and results of the Accelerate Your Business Virtual Technology Conference - a new event format that replaced costly live events, reaching 5,000+ online attendees nationally with 15 partners at a fraction of the cost.
A Fortune 500 technology company (anonymized). Strategic assessment and complete redesign of a 180+ partner global ecosystem program generating $100M+ in annual partner-led revenue - from manual Excel tracking to a digital, tiered, competency-based partner program.
Representative advisory deliverableThinking on product, marketing, and CX.
Perspectives from 25+ years of senior leadership across technology and industrial markets.
Let's connect.
Based in Boston. Happy to connect and explore the right fit.
Prefer a direct email?
peterpizzi@outlook.com